written by guest blogger, Ben Robertson from Menadena. Menadena had the pleasure of taking over for a food products company, a Shopify customer whose website we designed and we now manage their SEO. We were working with 6 months of Google Analytics data at the time...
Paragon Digital Helps Put Downtown Keene on the Map
Paragon Digital Marketing took 360-degree interior photography shots of Downtown Keene businesses -- allowing people (existing and new shoppers, clients, fans) to take a virtual tour of the inside of participating business. Paragon is working with the New England Web...
The Importance of Good Design for Musicians (and All of Us!)
Originally Posted by The Keene Music Festival “Don’t judge a book by its cover.” Good advice in regards to people, but not when it comes to brand identity. Design is a handshake; it causes a snap judgment on your identity. Good design speaks loud, but bad design...
5 Reasons to Refresh Your Food Packaging
Is Your Product’s Packaging Holding Your Company Back? Good product packaging can be the difference between making a new lifelong customer and missing a sale. It’s not uncommon for food companies to cite a change in packaging as the reason for increased business....
Four Steps to Making Magic
Almost every small business owner I meet has hopes for a little bit of magic, because it can be tough out there. By magic I mean simply that the business or its products will be featured in a national publication, become the subject of a reality television show, be...
A Customer Walks Into Your Company….
A customer walks into your company and is greeted by two sales people. Sales person A says, “We offer quality customization and professional services that provide dependable solutions to meet customer needs. From simple to complex projects and products involving a...