Business Lab

No Nonsense Tools Your Business Needs to Flourish

Business Lab™ (formerly known as Startup Lab) is a fast-paced, interactive program of eight classes held over eight weeks, designed to help you create, refine, implement, and present your business. Business Lab™ for business helps you define the fundamental purpose of your business and the core value it offers to your customers. We cover the essentials of business strategy, finance and profitability, marketing and sales, business planning, and project implementation. to ensure that you have the tools you need to be successful!

Benefits of the Program

Business Lab™ for business is a collaborative program. You will work with the instructor and other participants to discuss your business and dive deeply into the components of your business. The instructor’s role is to help facilitate the discussion and offer insight, where helpful.

We also invite a number of community-based entrepreneurs to share their expertise and experience with either starting a business or supporting growing businesses. Guest speakers include business founders, service providers, working professionals, and all-around wise sages.

Business Lab™ offers an ideal setting for discovery, hands-on application of practical business tools, and the ability to clearly communicate the value of your product or service, and the benefits your business offers.


Business Lab™ for business is an opportunity for entrepreneurs like you to build the business of your dreams through a structured peer-learning process and a disciplined approach. Business Lab™ is for new entrepreneurs ready to put their idea to paper and evaluate its viability, and for existing entrepreneurs seeking to evaluate a new idea or apply a more structured systems approach to an ongoing enterprise.


Hands-on exercises, learning tools, dialogue, access to seasoned entrepreneurs, accountability for completing a business case document and business case presentation, and building a peer network.


Business Lab™ provides proven, practical business tools and builds confidence — you are the future of our local economy — and increases your chances for success significantly. Use Business Lab™ to build the vehicle to carry your idea, product, and dreams forward.


Eight class sessions over an eight-week period. Three hours of meeting time per class.


The Hannah Grimes Center for Entrepreneurship, Keene, NH

Program Components

(Class topics subject to change as needed to maximize the impact of the Business Lab™ experience)

Class 1

Introduction to Business Lab™

  • Introductions & class overview
  • Create mission, vision, and values
  • Determine the right legal structure for your business

Class 2

Customers & Branding

  • Create customer personas
  • Define your market
  • Establish the basics of brand: business name, logo, tagline

Class 3

Finances & Revenues

  • Price your products/services using competitor info
  • Build your revenue model
  • Create revenue projections

Class 4

Costs & Profitability

  • Determine your startup costs, COGS (cost of goods/services sold), and operating costs
  • Create expenses & profitability projections
  • Pitch practice: deliver your 3-minute pitch

Class 5

Essentials of Marketing & Sales

  • Build your marketing toolkit: website, core messages, 90-day plan
  • Choose your sales channels & methods
  • Craft your ask in your pitch

Class 6

Getting it All Done & the Next 90 Days

  • Learn project management skills
  • Map out your next 90 days

Class 7

Business Case & Pitch and Entrepreneur Roundtable

  • Turn in your completed business case
  • Pitch practice: deliver your full pitch
  • Talk with and learn from experienced entrepreneurs

Class 8

Pitch Event

  • Pitch your business to friends, family, and community members
  • Debrief and access your Business Lab experience


Schedule, Cost, How to Apply

Is It Right for You?

You should apply if:

  • You are passionate about your business and serious about making it successful
  • You are motivated to take action and break through obstacles to grow your business
  • You are ready and willing to challenge yourself and step outside your comfort zone
  • You welcome constructive feedback so you can improve your business habits and practices
  • You work collaboratively and recognize the benefit of sharing both success and failure to achieve success


Where: Hannah Grimes Center for Entrepreneurship, 25 Roxbury St. in Keene

When: Thursdays, October 17 – December 12 at 4:30-7:30 PM. *There will be no class on Thanksgiving, November 28. The final pitch event on December 12th will run from 5:00-8:00 PM.

Full participation in all sessions is required.


The tuition for Business Lab is $700.

Tuition may be waived for qualifying applicants. More than 60% of Hannah Grimes clients qualify for a full scholarship. Hannah Grimes staff will let you know if you qualify during your intake appointment.

A non-refundable deposit ($100) is requested in advance of the class. The remaining cost of the class is due before the first day. Both may be paid online.

Upcoming Business Lab Events

Hannah Grimes Business Lab
Hannah Grimes Business Lab

Application Process

  1. Please complete our New Client Form.
  2. Schedule a meeting with our Program Director to discuss fit for the Business Lab™.
  3. Complete a Business Lab™ application.
  4. Applications will be reviewed and applicants will be contacted before the start of the class to confirm program acceptance or schedule an additional interview, if necessary.

*As you complete each step in the application process, you will receive the link to complete the following step.

Thinking of starting your business?
Call us to get started!