Topics: Planning & Profitability, Visual Merchandising, Customer Behavior, Consumer Packaged Goods, Branding, Packaging, Product Development, Inventory Management
After a 30-year career holding varied roles in corporate and physical retail, manufacturing and operations, Liz followed her dream of being a small business owner. With her husband Paul, Liz owns Monadnock Paddle in Fitzwilliam. With her extensive experience in managing large teams, she has always been passionate about mentoring and watching people grow. The devil is in the details and ensuring customers feel welcomed into spaces makes a world of difference in their collective experience and frequency of repeat visits. This is achieved through consistent and relevant branding, perspective, and voice. Additionally, running a tight operation and always striving for continuous improvement sets a company up for success. Managing to a P&L and having a business plan keeps benchmarks towards goals and helps keeps a business on track to profitability.